I think before changing things such as this one, communicating with volunteers and viewers would be useful and productive. I think it's the area where most websites in this area (Netflix, the old Dramafever) are missing out and it's where it's easy to win free and easy points, build a good relationship with your customers through this.
I know that for some software that we use, they organize special days each year (always about the same time of the year) to discuss with the users of their software to know what kind of add-ons they'd like, what new changes they will make, see users' reactions before, see if the potential new changes will benefit their clients.
And so they have a timetable of the new features arrival and they say the month when feature A will arrive, feature B is ongoing and probably arrive during 20xx, etc.
Indeed, you make changes, you have feedback and resistance, you try to go back => lose of time and resources
Instead, feedback first, then make changes => gain time
I think it's a good idea because users know exactly what they need and sometimes, not the IT team because they don't use the website the same way or haven't been confronted to each thing a user or a volunteer could have met on the website. It's also a way to show that they're more attentive to users need (sometimes, just a show XD).
It's improving the website for users.
3- Before investing money, time, resources to do changes:
- a SWOT analysis: the strong points of the website, the weaknesses of the website => the current situation
The opportunities of the change that I'm about to do on the website, the threats of this change => what I'm about to win / to lose in Viki stand and in the user stand.
The primordial questions:
- who uses my website? People who use Viki are volunteers and viewers. If I had a website, I would like it to be user-friendly for my users.
- Is what I'm going to change a benefit for the user?
- What any user of my website would expect?
- the cost, the capacity
So I think that Viki knows how their website works and what was the usefulness of the previous features for their users who don't speak the 10 main languages currently showing on Viki (English, French, Spanish, Simplified Chinese, Traditional Chinese, Portuguese, Korean, Japanese, Italian and German).
4- If you look into how many languages most shows are subtitled, it's more than 10 languages (at least for the main part of your revenue that come from Kdramas). At least, if showing 250 languages is too much, show at least 25-30 main languages. Having only 10 languages is insufficient for your users and volunteers. It's the truth.
For instance, the main Kdrama hits Viki has:
- What's wrong with Secretary Kim? => it is completed in 25 languages for all ep.
- While you were sleeping => it is completed in 27 languages for all ep.
- Your Viki originals: Rich Man, Poor Woman => at least 18 languages.
And more... It's mostly more than 10 languages because your audience can't be resumed to only 10 main languages, but at least to 25-30 languages.
5- So for the criterion of 10 languages only, mmm, it would be more interesting to see different criteria, such as:
-in how many languages the main kdramas are fully subbed
-the recurrence of a particular language moderator (Arabic is recurrent, Greek, Indonesian, Thai, Vietnamese, Hungarian, Serbian, Croatian, European countries languages, even if EU is a union, it's not like the USA where only 1 language is dominating, we keep our own language and still many children or people have difficult times to learn English)
-the recent countries not in the main 10 languages where a Viki pass was bought
-the countries where the current users/viewers come from (the current audience connecting to the website, where are they coming from?), the countries that are beginning to show growing interests in Kdramas.
- the most selected languages after the main 10 languages.
I mean the 10 main languages are already won markets and other competitors are already providing in most common languages, the main difference between others, would be other languages and prospective audience. Create an offer to create the demand through the easier access for the language, for understanding.
6- In case people don't know why it's useful to have more than 25-30 languages showing:
for viewers: having a synopsis in their language => people will be more keen on to spend time on your website, spend time watching a drama if they have an idea of what the drama is talking about. The minimum is a synopsis.
As a viewer, I think for an international streaming service, it's the minimum it can offer: a synopsis in my language.
So for the unlucky people who are not among the 10 main languages on Viki, what about them?
You are cutting in a growing community by cutting this small feature. The community is only growing more and more, not in numbers only, but also all over the world, in spoken languages.
Cutting down languages is going against the current trend. It's killing the embryo in the egg.
If more and more people come on Viki contrary to other streaming websites, it's because they have a large variety of languages in the shows but also in the presentation of the website (how can you understand? is it convenient to use other websites to know what the synopsis is or to use directly Viki? it's making viewers losing time to do some research or to try to understand the website).
Since my audience is international and speaks more than 10 languages, I would opt for more languages?
for volunteers: we need to recruit people. Most people don't know this forum or don't use it, so the main way and the most noticeable way for us to recruit is to write that we're recruiting on our cover page = the page that was previously shown in our language through the "content setting".
Cutting down languages is also cutting down our chance to find more volunteers (free manpower for Viki), fewer subs in many languages because how can we recruit people, and so less audience, less Viki pass that could have been bought because the website doesn't offer this unique feature.
For managers: it's useful to know if moderators have done a cover page, if they are recruiting people (because managers receive newcomers message to be recruited, at least they can have a look in their cover page to know if they're recruiting), if they are active or not, if they have a designer that could also do the English cover page.
For other volunteers: you know if they need an editor, if they are still recruiting or not, how many episodes are edited or not, etc.
The cover page is also a way to advertise a drama. Like a billboard on the street about a movie or a product, it could be eye-catching enough to make people want to watch it.
Not only that, we can add more info on the drama than on the synopsis, such as a presentation of the characters, etc, for people who are more interested in that.
I mean the cover page in our own language is really helpful, not only for viewers but also for volunteers.
And viewers by seeing a cover page, they could become volunteers, too!
7- All in all, by reducing languages on Viki to only 10 languages, I can understand that it's more compact, it might be coming from a genuine good intention, but at the same time, it's reducing a lot more features and potential that users and volunteers consider useful.
Changing, reading our feedback, tickets flood, going back, making changes again by 1/10, It's not creating more work by doing so?