That’s hilarious 
I’ve always thought ■■■■■■ was silly with some of the things they do in their marketing emails and ads , but I think this has to take the Crown.
Although that does mean, though, that the Viki website doesn’t have the ability to look deep into your device’s operating system and figure out that you already have the app installed. From a privacy point of view that can only be a good thing. 
I know this is a topic about the app being a bit of a mess. But can we talk about the website itself for a minute when viewing it on phones and tablets? The app and website do kind of feed into one another. I really do wish the website would stop bugging you to install the app every five seconds. When you are on a phone or a tablet the notification to install the app takes up the entire screen and every time you go to a new page on the site. You always end up having to scroll down to see the web page you are trying to view. I can appreciate they want people to install the app, but at the moment there are a bit too pushy. The app is good for viewing content, but otherwise people actually want to have the ability to use website on their phones and tablets without any hindrance as there is functionality available on the website, that people want the use of.
A phone I can perhaps understand as it doesn’t really have a screen real estate to display the website effectively, but a tablet is a different story: people cut users some slack