In Korea, advertisers are still looking to the ratings. Their local industry is getting big support from these shows in terms of marketing local products. Imagine a 5.1% nationwide TV rating equals 1.1 million viewers when Law School premiered in April.
As an international fan, I do also look up to these numbers in choosing what drama/s I need to include in my list. There’s a lot of expansion projects going on in reaching the global audience.
Check the latest from Tuesday’s drama sched. Source: “Youth Of May” Takes Back No. 1 Spot As “Racket Boys” Sees Drop In Ratings For 2nd Episode