I’ve been on Viki for a very long time its around 20 years and I have a deep connection to this platform. That’s why it honestly saddens me that we are left completely in the dark, with no basic communication coming our way regarding this whole situation.
When this topic came up, I decided to ask an AI chatbot for its take on Viki’s volunteer model versus bigger, commercial platforms. The response was quite detailed, but I wanted to share the key takeaways regarding AI translations:
“AI translators excel in major languages like English or Spanish. However, when it comes to smaller languages (such as Slovak, Finnish, Arabic, Hungarian, etc.), they make huge grammatical and stylistic errors. Viki’s volunteer community translates into over 200 languages, which is something no other streaming service offers.”
Another huge downside of just AI subtitles is that viewers lose out on cultural context. Viki volunteers frequently include “K-translator notes” directly in the subtitles to explain cultural nuances, something AI simply cannot do.
When I asked the AI what the best strategy for Viki would be based on current market trends, the answer was this one : “Completely eliminating volunteers would be catastrophic for Viki. The best and most realistic strategy is a hybrid model.”
1 , AI as an Assistant (Layer 1):** AI quickly generates a rough translation and timing right after an episode drops.
2 , Community as Editors (Final Layer):** Volunteers review the text, fix cultural contexts, smooth out the dialogues, and adapt them for smaller languages.
This way, Viki keeps the speed the market demands without losing its biggest competitive advantage—its community heart and language diversity.
If Viki goes “full AI,” they will destroy this community and lose their most loyal subscribers and promoters, who hype up these shows for free. I really want to emphasize that final part:
“Volunteers review the text, fix cultural contexts, smooth out the dialogues, and adapt them for smaller languages”.
And in the end without volunteers, Viki will eventually have to pay expensive external localization companies to fix these machine errors for actual money, rather than just a “thank you” or a few profile stickers once a year. (And don’t take me wrong—I literally wait for those stickers like a kid after Christmas!
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Logically speaking, I wouldn’t pay for a Viki Pass either under a full-AI model. Why? If I have to watch shows with flat, lifeless texts that lack emotion, color, and cultural value, I might as well subscribe to a bigger platform with a wider selection and faster releases. Personally, I can watch shows in English, German, or Hungarian, so subtitles or even dubbing in those languages works for me.
However, there are still so many people who truly appreciate our work and need proper subtitles in their native languages to understand and enjoy the story. If Viki forgets that, they lose what makes them unique. The world is changing, and so are we—but let’s do it with heart and reason. Let’s prioritize quality over quantity.