"K-Drama-Rama", Variety's interview with Rakuten Viki CEO

“‘We truly leverage (our) community to be the advocates that help share the content,’ Wu says."

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I’m happy to know he knows we exist. Because his Technical Support doesn’t.

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The volunteers are EVERYTHING :raised_hands::heart_eyes:
They are the ones that keep viki going and going…

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Blockquote Wu explains the free and paid streaming business models that Viki uses to maintain a steady funnel of users. He also discusses the investment in tech tools to help build fan communities with Watch Party features, simultaneous commentary and other features. He also details the incredible level of commitment from ardent fans that allows Viki to overcome the language hurdles within the Asian diaspora, as Viki users voluntarily create subtitles for hundreds of titles in multiple languages. Moreover, Wu credits the passionate Viki user base as the single-biggest factor in driving buzz and sampling of the various Viki channels and services. “We truly leverage (our) community to be the advocates that help share the content,” Wu says. “Outside of Viki, we’ve built a strong social media presence with followers across social media. People will tend to highly engage and tag their friends and share and also post and repost. So we leverage that quite heavily as a way for us to get the word out there. It’s authentic and something that really scales quite well, because people discover content now through word-of-mouth and their friends.”

Idk if its just me finding it super hilarious that they seem to be “aware” of us, and how much “buzz” we make and how much $$$ it saves them, but how little they appreciate it, cant even properly word how Viki’s volunteer system works. Its just “oh there are some users voluntarily creating subs, fancy, next…” :joy:

Laughs histerically, eye twitching while looking at 3-4 months old tickets without a single reply… :upside_down_face: :upside_down_face: :upside_down_face:

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I would have said the same but I was impressed with their recent promo video… they captured what editors do so well and why I prefer Viki volunteer subs over other sites. Someone really knew how things work when they scripted it.
https://www.youtube.com/watch?v=Ne9AHFAtS-4
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I find it more impressive that they are well aware of how much we do for them and how well we contribute, and use it for marketing here and there but actually not doing anything that would ease our work nor do they bother to reply to us. This video, although it is nice, isn’t to acknowledge us. It’s like “hush money” but giving you those fake dollars they use for celebrations lol.

This video, this interview, and another previous interview talked about how they talked about and I quote “getting rid of the volunteers” each time but decided “they are too valuable.” The value here isn’t about us, we are not what’s valuable. What we do brings value to their business. And I get that, it’s a business and this is a volunteering platform, I totally understand it is about how much $$$ they make, but telling volunteers “we hear you” when you ignore technical and non-technical problems for weeks if not months, will ruin it in long term. I do not see Viki standing a chance if this community of volunteers decide to call it quits. Nobody will pay for those really horrendous pre-segmented/subbed videos.

From big issues such as abusers and hoarders in the community to smaller issues like missing badges and never-arriving quarterly gifts, Viki needs to step up their game before it’s too late. Otherwise, I do not see volunteers devoting hours and hours of their time to be treated this way. I already have my doubts and it is not even been a year since I started volunteering here lol. I am repeatedly astonished how much VOLUNTEERS do for Viki and how less Viki does for themselves & volunteers both. @vikicommunity

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