Canadian change in CAD, it won’t affect other countries. Maybe you can gather Canadians’ opinion. Are you satisfied with the price and the service?
If I want to pay less, I would say everything is expensive lol
You might need to compare with something comparable, because a company doesn’t reduce their price without a reason. If you reduce the price, you reduce their profit. You might give them a price, but that doesn’t mean they will adopt your price. It depends if it goes in their interest or no.
Companies who do 30% of margin are rare, to reduce it from $100 to $70, it means that their margin is at least $30 on this Premium Pass, that would surprise me.
For me, it won’t work. But who knows, just try!